The ABC’s of Resilient Career Management: Becoming Career Resilient
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Assess Yourself and Your Professional Environment It’s time to acquire an entrepreneurial mindset and to begin thinking of your career as your business. In order to stay marketable this may require becoming proactive in new ways, thinking outside “your” box, and keeping up with the trends and emerging opportunities in your industry to showcase your talents. Begin by asking: Build Your Brand The key product in your business is YOU. Your job is to effectively market yourself to create a demand for what you have to offer. So the question is “how do you market the brand ‘you’ in new ways?” First you need to come up with your personal pitch. Ask yourself what it is that you offer that is different than your competitors? What is your professional value proposition? If you can’t think of what distinguishes you, start out by writing your own personal mission statement. What are you passionate about? What is your personal definition of success? Cultivate New Contacts Networking is essential to your self-marketing strategy. Using your expertise, interests and knowledge in activities that draw on your capabilities in new ways will increase your marketing options and boost your visibility professionally with colleagues and employers. Some possible examples: These kinds of activities will boost your professional visibility, showcase your talents, expand your network, and re-energize your career. You’ll get credit for being an expert, increase ways to be a valuable contributor and enhance your professional standing.
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